SEO basics for a new website, without exaggeration

Websites & systems · 5 min read

Search engine optimization (SEO) is not magic and not a guarantee. It is a set of basics that raise your chances if you do them well, and nobody can promise you a specific position in Google results.

The technical basics

  • Loading speed: compressed images and light code.
  • Mobile compatibility: most of your visitors come from it.
  • HTTPS: an active security certificate.
  • A unique title and description for every page.
  • A sitemap and a robots file.

Content

Write to answer your clients' real questions in their own language, not to stuff keywords. A clear page that answers one question beats a long page that says everything.

Free tools you should use

  • Google Search Console: register your site, submit the sitemap and watch for errors.
  • Google Business Profile: if you serve a specific area.

Realistic expectations

Results take weeks to months and are affected by your competitors and your site's age. If someone promises you first place within a week, avoid them.

What do we do?

The technical basics come with every package, and for deeper work we offer "Advanced SEO" as an add-on: keyword research, structured data and speed optimization, with no promise of a specific ranking.

Want a website at a written price with a clear scope?

Pick the package, add what you need and see the total before any commitment.

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